Meta tags are snippets of information that are invisible to visitors on your website, but are embedded in the code so that they can be picked up by search engines to give search engine users more information.

As search engines now have many intelligent algorithms in place, it's important to specify meta tags so that search engines can determine what your site is about, thus making it easier for users to find you. Essentially, metatags are part of the SEO process.

Tag types

There are two types of tags that we will ask you for when we build a website for you:

Title tag

If you're familiar with Google or other search engines, when looking at results, you'll often find that most results have a title. In the case of Google, this is displayed in a large, blue font. This title is taken from your SEO title meta tag.

It's important to keep this concise and to only give a very brief outline of your website name and perhaps a slogan. This is often recommended to be between 50 to 60 alphanumeric characters, although some symbols are acceptable.

If this is not provided to us, we will default to your operator/company name.

Description tag

Beneath the title in search engine results sits the site or page description which is taken from your SEO description meta tag. Meta descriptions can be any length, but Google usually truncates them to 150 to 160 characters. 

If this is not provided to us, we will usually take copy from your existing website or promotional materials or create some basic copy that details where you operate and the functionality that exists on your new website.

How to define my tags

If you'd like to define or change your SEO meta tags, simply let your Customer Success Manager know or contact our Passenger help desk. 

SEO meta tags can be changed, but it's often best to define a title and description and stick with it for the sake of consistency.